Simple & painless
20 February 2009
The limitations of spillover in environmental campaigning
The comfortable perception that global environmental challenges can be met through marginal lifestyle changes no longer bears scrutiny. The cumulative impact of large numbers of individuals making marginal improvements in their environmental impact will be a marginal collective improvement in environmental impact. Yet we live at a time when we need urgent and ambitious changes.
This report is one of a series produced as part of WWF-UK’s Strategies for Change Project.
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